UI/UX
2024-25
Crypto/Fintech
Zenrock enables decentralized key management for builders of cross-chain protocols and wallets to unlock omnichain security.
My Role
01
End-to-end Website Design
I was responsible for the full website redesign, from early UX structure to final implementation.
02
UX & Content Structure
I created wireframes to organize the core content, define page hierarchy, and improve how users moved through the website.
03
High-fidelity UI Design
I designed polished UI screens using Zenrock’s brand direction, focusing on typography, layout, visual consistency, and product credibility.
04
Framer Development
After design approval, I built the full website in Framer, including responsive layouts, interactions, and visual details across the main pages.
Problems
01
Weak First Impression
The existing landing page was overly simple, with limited content and low engagement.
03
Limited Product Credibility
Sparse layouts and minimal visual structure made the product feel less mature than the technology behind it.
Design Decisions
01
Stronger Visual Identity
I created a more cohesive branded experience using consistent typography, colors, layout patterns, and visual direction.
02
Clearer Page Structure
I structured key pages such as Homepage, About, and Contact to better communicate Zenrock’s value and improve navigation.
03
More Engaging Web Experience
I introduced richer visuals, responsive layouts, and subtle interactions to make the website feel more modern, credible, and polished.
Homepage wireframe
About us wireframe
Contact us wireframe
Homepage High Fidelity
About us High Fidelity
Contact us High Fidelity
02
See also