Zenrock Webapp Design

Zenrock enables decentralized key management for builders of cross-chain protocols and wallets to unlock omnichain security.

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Problem

Lack of Clear Branding and Inconsistent User Experience: The previous version of the Zenrock web app lacked a unified brand presence, leading to a disjointed user experience that failed to establish trust and recognition. Complex User Journey with Multiple Pain Points: Users faced difficulties navigating the app due to unclear workflows and redundant steps, resulting in frustration and inefficient task completion. Outdated and Non-Cohesive User Interface: The interface design was outdated, with inconsistent visual elements that did not align with modern design standards or the client’s evolving brand identity. Lack of Design Standards for Future Scalability: The absence of a comprehensive design system made it challenging to maintain consistency and scale the product efficiently as new features were added.

Solution

In-Depth Client Analysis and Brand Integration: Conducted thorough research into the client’s goals, target audience, and competitive landscape, leading to the seamless integration of new branding elements across the entire web app, ensuring a cohesive and memorable user experience. Streamlined UX Flow and Pain Point Resolution: Identified and addressed key pain points by redesigning the user journey, eliminating unnecessary steps, and enhancing navigation to create an intuitive and user-friendly experience. Modern UI Design Aligned with Brand Identity: Developed a visually appealing and contemporary user interface that adhered to the new branding guidelines, ensuring consistency across all screens and interactions. Comprehensive Design System for Scalability: Built a robust component library and design system, providing clear guidelines and reusable components that enable the product to scale seamlessly while maintaining visual and functional consistency.

Understanding the Client’s Needs
The process began with a deep dive into the client’s goals, analyzing their competition, and exploring how to integrate the new branding across the product to ensure a consistent and impactful user experience.

UX Research and Flow Creation
With a clear understanding in place, I identified key pain points and challenges, mapped out the complete user journey, and refined the UX flow to enhance usability and meet user expectations seamlessly.

UI Design and Brand Integration
Building on the UX foundation, I designed the user interface while thoughtfully incorporating the new branding, ensuring that every visual element aligned with the overall brand identity for a cohesive look and feel.

High-Fidelity Mockups and Design System
To finalize the project, I developed high-fidelity mockups for the entire UI and created a comprehensive component library and design system, ensuring a smooth handoff and scalable design for future iterations.