Houzecheck Webapp and Website

I worked to solve different problems Houzecheck.com was facing including old design, product discovery and improving the UX of the whole website and finally a web app for surveyors to book surveys online.

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Problem

From initial assessments and understanding of the project, I decided that the priority was to improve the Homepage to make it easier for people to know what Houzecheck does and what products it offers. Apart from increasing the product discovery, trust, and value of the product and services Houzecheck offers. The other thing I had to show to potential customers was that they employ experienced certified RICS surveyors for the business and people buying the product will get a quality and accurate market report in a very short time. Other requirements from the stakeholders were to design, career, services, contact, and other pages for the company.

Solution

It was a challenging experience for me since the design was going to make the actual money for the client. So the design for this was quite challenging. First, we (The client and I) had to figure out How the task should be done? And How many steps should there be before sending them(the users) to the payment page? I also had to make it very minimal and modern without looking cluttered with a bunch of elements. I worked hard on the wire-framing, low fidelity mockups, and then the whole UI Design, and the client provided the information from time to time and we finally got the design for the web app in two weeks timeline. I spent an extra one week designing the mobile app.‍‍

Houzecheck is a UK-based company with offices in London and a few other locations. They sell Home valuation and Homebuyer Surveys to people looking to get a valuation of the properties they’re looking to buy or invest in. They reached me to redesign the whole website and make it easier for people to know about the product they're selling. Since the initial cost of surveys was in 4 digits, it was really important for them to present their product as an investment to increase the confidence of people to buy them.‍

As stated earlier, the main job here was to redesign the website, increase the confidence level of potential customers, and generate more leads for Houzecheck. Their initial website was really old and hardly covered the benefits of the products the company was selling. They're also looking to increase the business and bring down the cost per lead. I had to take all the business goals in mind and then redesign the website to improve product discoverability, generate more leads, and present the Houzecheck as a more trusted brand among customers.

The project revolved around designing the online ordering platform for the Houzecheck services. Since they do currently most of the current business over the phone. It was very vital for the company to automate some processes and decrease the burden on the salespeople to acquire new customers. The online ordering platform focused mainly on converting the paid traffic to paying customers.

My job was to come up with a solution that helped people to book the surveys, and decrease the burden on the Houzecheck staff as currently, it takes almost 30-45 minutes to complete the booking process over the phone. I also had to come up with a solution which was fast, easy to use, and decrease the booking timing to 10-15 minutes.