Building for the next generation of private markets in crypto.
About Project
Offx is a private markets liquidity platform enabling OTC crypto and secondary transactions. It helps companies and investors manage deal flow, access private market opportunities, and move assets without disrupting public markets.
The project focused on improving usability, strengthening brand consistency, and creating a clearer, more efficient experience for both investors and companies across key workflows like onboarding, deal discovery, and transaction management.
My Role as a Designer
I worked closely with the team to evaluate the existing product and redesign the platform experience end-to-end.
My work included auditing the product, conducting competitor analysis and user discussions, mapping core journeys, and redesigning key workflows such as onboarding, deal exploration, company pages, and deal creation. I created wireframes, high-fidelity UI, and a unified design system to bring consistency across the platform.
I was responsible for the full UX and UI design in Figma, including component structure and visual language. The goal was to transform research insights into clear flows, consistent interfaces, and a scalable foundation for future product growth.
Year
2024
Timeframe
2-3 Months
Tools
Figma
Category
Product Design
Problem
Inconsistent UI patterns created a fragmented and unreliable experience.
Unclear onboarding left users confused after signup with no clear progress or next steps.
Weak visual hierarchy made key actions difficult to find, especially on Deal and Company pages.
Limited system feedback, leaving users unsure whether actions were successful.
Scattered branding reduced product recognition and trust.
Inefficient navigation and structure, making features hard to locate.
Poor mobile responsiveness, limiting accessibility across devices.
Solution
Unified design system for consistent components, colors, and typography.
Streamlined onboarding with guided steps and clear progress indicators.
Improved visual hierarchy to highlight critical information and actions.
Clear feedback mechanisms including confirmations, notifications, and status updates.
Defined brand guidelines to create a cohesive and recognizable product identity.
Restructured navigation and information architecture for easier discovery and flow.
Fully responsive layouts optimized for mobile usability and touch interactions.
